Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Both methods can help you to get high rankings for your website on search engines. However, the black hat method is likely to get your website banned on search engines.
What is white hat SEO?
White hat SEO means that the webmaster doesn’t try to trick search engines. White hat SEO means playing by the rules. Web pages that are created with white-hat SEO methods are beneficial to web surfers, search engines and webmasters.
What is black hat SEO?
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines. These methods include cloaking, doorway pages, hidden text, etc.
Google and other search engines have made it clear that they penalize websites that use black hat SEO methods when they detect them.
You have probably seen some web pages in the search results that looked strange or hardly related to what you’ve actually searched. Some black-hat SEO methods can lead to these good results. There are quite a few webmasters who obtained high rankings for their web pages although they optimized them with methods that were not approved by Google and the other search engines.
The good news is that nearly all black-hat SEO methods have been detected by search engines sooner or later. Javascript redirects or doorway pages used to work in the past but nowadays, these methods are usually the ticket to the land of banned websites, and once a website is banned it’s very likely that it will carry this flag on it for the rest of its existence.
A website can get in trouble even if it used black-hat methods years ago
Things that cannot be detected by Google now might be detected by Google tomorrow. And Google might also be able to find out what you did in the past.
So be aware of those so called SEO specialists which promisses you Top 10 rankings in Google,Yahoo,MSN… in less than a month, some might use black hat SEO methods which will eventualy bann your website to appear in the search engines for ever.
