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	<title>E-nsider &#187; e-Marketing</title>
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		<title>Five Tips for Running Effective Web Ad Campaigns</title>
		<link>http://ensider.wordpress.com/2008/04/15/five-tips-for-running-effective-web-ad-campaigns/</link>
		<comments>http://ensider.wordpress.com/2008/04/15/five-tips-for-running-effective-web-ad-campaigns/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 19:43:59 +0000</pubDate>
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				<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[effective web ad]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[web ad]]></category>
		<category><![CDATA[web campaigns]]></category>

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		<description><![CDATA[You’ve bought advertisements on online media and your ad pulled in a significant number of clicks, but after looking at your Web Analytics you realize that your landing page has a bounce rate well over 60%.
That means that over 60% of the users coming to your site are briefly looking around and leaving, deciding immediately [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ensider.wordpress.com&blog=3451801&post=9&subd=ensider&ref=&feed=1" />]]></description>
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